It was American Photographer Walker Evans, amongst others who had a preoccupation with painted signs, photographing them as early as 1928. Signs in isolation- see Luna Park, New York c1929 - and signs juxtaposed with well observed incidents usually involving people - see Truck and Sign, New York, 1930.

Even before I became aware of American Photographers like Walker Evans and Robert Frank I have always been drawn to photographing signs and this one just leapt out at me earlier this year when the circus visited our campsite in Brittany.